Learn about online advertising and common mistakes.
Common advertising mistakes are easy to overcome when you know what you are doing. Creating valuable online ads can be tricky, but it certainly isn’t impossible!
My good friend and fellow online marketer, Jeff Meland, has been guiding small business owners through the process of building online adverting campaigns for many years now.
Mr Meland offers some very valuable small business tips on how you can get the most out of your advertising dollars and three mistakes you must avoid at any cost.
There was this guy named Chad who owned a small business selling shoes. He was very professional and his customers liked him.
One day he decided to run some online Ads. His Ads were pretty good, he got a lot of attention and a lot of clicks to his landing page on his website.
But… he didn’t get any sales from these Ads. Why not? Read the 3 mistakes below and see if you know which mistake he made.
Leave me a comment below if Chad’s story sounds familiar.
Common Advertising Mistakes
Mistake #1: Your Ad is About You, not Your Customer
Your Ad might appear very good, but you have to consider the audience. Is it about what they want? That’s what really matters!
Your online Ad, may it be on Facebook, Google or any other social media platform, must relate to the person who sees it. More specifically, your Ad should relate to what the person is looking for.
Rather than saying “We sell the best shoes at the lowest price because we are the best shoe store” you could instead say the following: “Do You Need New Shoes? Compare our prices and quality!“.
Always test variations of your Ad to get the best return on your investment.
Mistake #2: Poor Landing Page
If you’re paying for every click on your Ad, than you need to make the most of it. A good Ad is necessary, but it’s a waste of money if there are no sales. The purpose of your online Ad is to get action! That’s usually a click to a page where the person can make a purchase or sign up for something.
Your landing page must contain what the person is looking for. It should be clear and should address the person’s needs. It should be all about the website visitor and should prompt them with a good Call To Action. What do you want them to do next? Call or buy or request something? Make it clear and compelling.
Test variations of your landing page to get the most interactions. Take a look at my Sell Avon landing page, does it have all the elements of a good landing page?
Mistake #3: Advertising to the Wrong Audience
With both Facebook and Google advertising you have a lot of control over who sees your Ads. The challenge is to narrow down your audience so your Ad shows to those people who are interested in your offer.
With Facebook you can target your Ads to people based on demographics, location, interests, and behaviors. You can do the same with Google Banner Ads. Google also lets you choose the types of websites your Ads appear on.
Be sure to test variations of audiences to get the most reach.
Which Mistake did Chad Make?
Chad got clicks on his ad and people went to his landing page, so his online ad must have been good and the right people were seeing the Ad. Because he received no sales however, he must have made Mistake #2.
His landing page generated no calls, leads, or sales. This is a very common advertising mistakes that is pretty easy to fix. The next thing Chad should do is find out why his landing page failed him.
A couple of questions Chad should ask himself:
- Is the landing page consistent with the online ad, same language, offer, etc.
- Am I actually offering a good deal?
- Is the page clear and easy to understand?
- Do I have a strong call to action?
Don’t make the common advertising mistakes outlined above, and you will avoid losing money on your online ad campaigns. Believe me, you will be doing better than most people who use paid online advertising.
Do you buy ads for your business or products online? What has worked for you? Leave me a comment below.
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