It’s time to adapt and evolve with new marketing trends to stay competitive.
Marketing trends continue to evolve at hyper speed, this is especially true for network marketers like Avon Reps. The door-to-door selling of yesteryear, as well as the marketing funnel approach of more recent years, have been replaced. It is time for you to step up your game to get the most bang for your marketing bucks.
Have you ever thought about writing a book to further your network marketing business? We all do things a little bit different, and even though you might not realize it, you have insights that others might not have. I wrote the Craft Marketing Done Right! book several years before I ever became a network marketer myself.
So… if publishing your own book is something you always wanted to do, then check out this comprehensive guide. Ideas, Influence, and Income by Tanya Hall offers helpful tips for writing, publishing, launching, and of course, monetizing your content.
Tanya Hall is the CEO of Greenleaf Book Group (a hybrid publisher and creative agency). Tanya also worked in digital media and as a television producer for Extra! and E! Entertainment Television. She has shared the following marketing trends that you need to adopt in 2020:
Social Media Shopping
This marketing trend is already taking the world by storm. With the click of a button, you can go from scrolling on Instagram to populating your credit card information and completing a purchase. Shoppable posts have shortened the sales funnel by eliminating steps from awareness all the way to the point of purchase.
E-commerce sites are taking advantage of this trend by using Instagram, Facebook, Pinterest, and Twitter to take you from prospective buyer to customer with a simple click of a button. Shoppable posts on social media sites have been gaining traction for a couple of years now, and we predict will be the norm for 2020 marketing strategies.
Despite the growing surge of artificial intelligence in the digital space, customers still want to relate to a company. As automation continues to grow, it is important to connect with your customers. Generic email blasts to a huge list of people won’t cut it in 2020.
Personalized groupings of newsletter pushes based on customer history and data will outperform mass blasts. Segment your email lists into categories, and study consumer behaviors to personalize each push.
The key is to make customers feel they are being treated as individuals.
Content is still the king of the castle and will continue to be in 2020. However, quality over quantity and more diverse content are predicted to be consumer favorites. When strategizing for 2020, diversify your content strategy and change up the way you attract customers by creating more video and interactive content (such as quizzes, if brand-appropriate).
That said, don’t lose sight of regular blogging or longer forms of written content as they are key contributors to driving visibility and strong SEO. Case in point, take a look at my 2 part series on How To Market Your Small Business.
Content is the coal that makes your marketing strategy roll, but content that is overused, saturated, or posted for the sake of posting will negatively affect engagement.
Take time to diversify your content strategy.
It’s okay if you don’t have something to post every day. The point of a content strategy is to attract and engage your audience, not to annoy them with sub-par space fillers.
Marketing continues to evolve at warp speed.
It’s imperative to adapt and evolve with new marketing trends to stay competitive and retain high-quality customers. Setting an intention to learn and integrate new innovations will help set your company apart from the rest of the herd.
Which marketing trends will you implement in 2020? Write me a comment below before you move on.
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