Online marketing can help any business, no matter the size, especially if used properly.
Social media marketing tools are a must-have for every business in this day and age. Many tend to change over time, and not necessarily for the better, but there are a few tried and true marketing tools that have been around for a while. They can be the game changers for successful small business owners.
Tim Brown, the owner of Hook Agency, an SEO and Web Design company states it eloquently by saying: “I believe [marketing] tools can’t make you more persuasive, but they can amplify your ability to get the word out – thus allowing you to educate, persuade, and entertain at a greater scale.” Check out the following FREE marketing tools to take your business to the next level.
MailChimp – Expanding on their dominance in email marketing, MailChimp last year rolled out a new Landing Pages feature to help improve your conversions, and it’s included in their free plan.
With Mailchimp, you can promote your small business across email, social media sites, landing pages, postcards, and more — all from a single platform. Their free plan offers all the basic tools for small businesses with up to 2,000 contacts, such as:
- 7 marketing channels
- 1-click automations
- Basic templates
- Marketing CRM
- Behavioral targeting
- and much more
Google Analytics – “Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.” Wikipedia
Google Analytics provides real-time reports for your website or online storefront. You will be able to find out where your visitors are from, when (day/time) they tend to visit the most, what pages they visit, how your active users are trending over time, and so on. The more information you have, the better you can interact with them.
Keywords Everywhere – This is a freemium chrome extension that shows you monthly search volume, CPC & competition data on 15+ websites like Google™ Search Console, YouTube™, Amazon™ & more. Watch this short video (it will open in a new window) to learn more:
Hubspot – Offers a set of tools that keep getting better and better. The free aspects of Hubspot sales and Hubspot marketing give you analytics about which pages a lead visited and gives you a very visual interface for your sales funnel, along with options for cataloging information about sales. It’s nice to have a place to go to that tells you who to follow up with. Hubspot makes it simple… because “good for the business” should also mean “good for the customer.”
Organize your contacts, get deeper insights on every lead, and monitor deals with ease — all for free.
Pexels – Completely free stock photography for any use. Their selection has a very strong lifestyle feel to it which is great for making a more emotional connection with your audience. Pexels helps millions of creators all over the world to easily create beautiful products and designs.
Use the images on your business website, e-commerce shop, newsletter, e-book, social media marketing, online presentation or blog. Create unique ads, banners and marketing campaigns with photos from Pexels and promote your product to a wide audience online and in the real world.
Good images help sell products!
For WordPress website owners only – Broken Link Checker is a plug-in that helps you stay on top of broken links on your site. This is one of the tools that will make your life as a website and small business owner so much easier. No more time wasted searching your website/blog for dead/broken links that go nowhere.